The CaberlonCaroppi studio designed the common areas and elevations of Demo: a new challenge with an experimental and original approach. The inspiration is undoubtedly industrial, with a reference to new creative hubs and dynamic business and co-working environments but reinterpreted with a very strong Pop and Decò note.
Color is the dominant element with which the studio plays, alternating it between patterns, geometric shapes and materials and collaborating with companies that are not in the least afraid to dare. Each area will be marked by a strong chromatic connotation that will identify it, just think that each floor will be different from the other, guaranteeing the usual user always new perspectives.
To name one, the side facade will be completely covered with a Wall & Decò outdoor wallpaper designed by the studio that simulates a white brick wall decorated with mega dots of bright colors. Building between buildings, DEMO Hotel aims to become a landmark in this way. Not bad!
The studio combines Pop citations and the use of color with the choice of metal materials of industrial origin and graphic approaches clearly inspired by Warhol to configure fluid, mutable and eclectic areas furnished with custom elements and furniture accessories. The result is extremely contemporary spaces that come to life according to the real needs of the hotelier and the visitor. Spaces at the service of emotions and experience which are then the synthesis of the idea of DEMO Hotel.
Moodboard of the project
CABERLONCAROPPI | Italian Touch Architects
The associated firm CaberlonCaroppi Italian Touch Architects was born in 2004 with the aim of uniting and sharing the different experiences gained to develop new hospitality concepts.
The firm carries out consultancy activities for hotel management companies, service companies for real estate tourism development and private clients.